A Marketing and Communication Professional with over 17 years  of experience who has helped both Pakistani & Multinational companies/ brands to breakdown communication barriers to sustain competitive advantage, and enhance reputation. I am a proactive, self-motivated and committed individual, with a track record of high quality strategic achievements for a diverse portfolio of employers. I appreciate challenges and assume responsibility.

I have the ability to foster culture change, apply and translate business strategies to target audiences. My strengths are developing and executing distinctive, high-impact campaigns that have strengthened corporate reputation outpaced the competition and dominated the marketplace.

I have counseled MNCs, mid-sized companies and not-for-profit organizations on how to respond to a range of communications and business challenges. I have provided senior management counsel across all aspects of reputation protection & promotion and have a track record of effectively using various communications disciplines to help businesses / individuals create, manage or enhance relationships with their core stakeholders to drive positive business outcomes.
 

•  Strategic Corporate Communications & Marketing Communications

• Relationship Building (media and online influencers)

• Perception Management
   

• Campaign Design & Execution • Public, Media, Analyst & Investor Relations •Brand Identity & Re-positioning • Brand re-engineering • Business / Brand Positioning Strategy

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• Cross-Cultural Team Building & Leadership Experience • Internal communications & CSR • Internal newsletters •Employee communication.
   

• Media training • Crisis & Issues Management • Stakeholder Management for corporate.
   

• Business Optimization Strategy • Market Access Strategy • Marketing Strategy (Go to Market Strategy, Emerging Market Strategy, for Market Entry & Launch ) .
   

• Editorial Content Development.
   

• Corporate & Brand Advertising.